About
About
MSBHV (mis-be-have) is the first Creative Operating System (c.OS) for startups and their founders.
MSBHV (mis-be-have) is the first Creative Operating System (c.OS) for startups and their founders.
Disciplines
Disciplines
CEO
CEO
2025
2025
The Problem
The Problem
90% of startups fail because they are unable to tell their story. The founders of these failed businesses say they failed because they were not able to clearly communicate the value they knew their products had. Many founders aren’t trained on Go-to-Market strategy, and are therefore unable to keep up with others in their field. As a result, they cannot compete in a business market.
90% of startups fail because they are unable to tell their story. The founders of these failed businesses say they failed because they were not able to clearly communicate the value they knew their products had. Many founders aren’t trained on Go-to-Market strategy, and are therefore unable to keep up with others in their field. As a result, they cannot compete in a business market.
The Solution
The Solution
MSBHV has developed the first Creative Operating System (c.OS). This operating system is structured in Sprints and Retainers. Sprints install the c.OS by giving clients something tangible to launch with, quickly. Retainers keep it running by building on and managing the foundation established in the Sprint. MSBHV does not just provide services for its clients, and we don’t close accounts with a file dump. This system is designed to scale with our clients. MSBHV’s Creative Operating System is Microsoft Windows meets design firm IDEO.
MSBHV has developed the first Creative Operating System (c.OS). This operating system is structured in Sprints and Retainers. Sprints install the c.OS by giving clients something tangible to launch with, quickly. Retainers keep it running by building on and managing the foundation established in the Sprint. MSBHV does not just provide services for its clients, and we don’t close accounts with a file dump. This system is designed to scale with our clients. MSBHV’s Creative Operating System is Microsoft Windows meets design firm IDEO.
The Model
The Model
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. Account managers operate on a project-basis to ensure that timeline, deliverables, and pricing all fit within the scope and need of our clients.
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. Account managers operate on a project-basis to ensure that timeline, deliverables, and pricing all fit within the scope and need of our clients.
Competitive Advantage
Competitive Advantage
Our misbehavior is in both our methods and outcomes. Our product-sprint method (the Creative Operating System) brings together the best of boutique studios, mid-size studios, and legacy agencies. You might be wondering, "Wait, this is an agency?" To answer your question, yes. We placed top 5 in service because we were that good. Ask me about it.
Our misbehavior is in both our methods and outcomes. Our product-sprint method (the Creative Operating System) brings together the best of boutique studios, mid-size studios, and legacy agencies. You might be wondering, "Wait, this is an agency?" To answer your question, yes. We placed top 5 in service because we were that good. Ask me about it.
Organization
Organization
MSBHV was founded by CEO Ethan Arredondo, CFO & COO Brahms Mulyawan, and Creative Director Violet Vanderkooi. Ethan brings 3 years of creative leadership at The Point Magazine to the team. Brahms interned last year in Strategy for Philip Morris International, and Violet brings 3 years of social media content and strategy experience to lead our commercial production division.
MSBHV was founded by CEO Ethan Arredondo, CFO & COO Brahms Mulyawan, and Creative Director Violet Vanderkooi. Ethan brings 3 years of creative leadership at The Point Magazine to the team. Brahms interned last year in Strategy for Philip Morris International, and Violet brings 3 years of social media content and strategy experience to lead our commercial production division.
Startup Competition
Startup Competition
In April 2025, MSBHV competed in Biola University's annual startup competition hosted by the Biola Entrepreneurship Society. We placed top 5 as the only service business to make the top 10. We were praised for being the "bad boy company" and for delivering an "airtight pitch." Images are coming soon.
In April 2025, MSBHV competed in Biola University's annual startup competition hosted by the Biola Entrepreneurship Society. We placed top 5 as the only service business to make the top 10. We were praised for being the "bad boy company" and for delivering an "airtight pitch." Images are coming soon.