About
About
Pikwon is a stealth social media startup designed and developed in Newport Beach, California. I worked alongside Engineering, Product, and Creative managers to implement my designs.
Pikwon is a stealth social media startup designed and developed in Newport Beach, California. I worked alongside Engineering, Product, and Creative managers to implement my designs.
Disciplines
Disciplines
Product design
Product design
May 2024 — Aug 2024
May 2024 — Aug 2024
The Problem
The Problem
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
The Solution
The Solution
An app that allows users interact with one another without leaving you with the FOMO of mainstream platforms (as was originally intended by the advent of social media).
An app that allows users interact with one another without leaving you with the FOMO of mainstream platforms (as was originally intended by the advent of social media).
Piks
Piks
The app's experience is centered around the idea of picking. Posts, or "piks," give users two options to choose from, leading to a more personal interaction between two people.
The app's experience is centered around the idea of picking. Posts, or "piks," give users two options to choose from, leading to a more personal interaction between two people.
Approach
Approach
I was tasked with re-designing our user onboarding flow to decrease friction. I decided to expand the interface outside of the previously existing modal pictured below.
I was tasked with re-designing our user onboarding flow to decrease friction. I decided to expand the interface outside of the previously existing modal pictured below.
Development
Development
I used this flow to run through the onboarding process repeatedly, identifying pain-points and discovering where our journey could be improved.
I used this flow to run through the onboarding process repeatedly, identifying pain-points and discovering where our journey could be improved.
Testing
Testing
I used Claude Sonnet to test my designs against the old onboarding flow. I found user data online, and asked Claude to create 12 personas with whom I could test my designs. After interviewing the personas, complete with first and last names and full-time jobs, I discovered that my designs decreased friction by 40%, and yielded an 83% preference in visual aesthetic.
I used Claude Sonnet to test my designs against the old onboarding flow. I found user data online, and asked Claude to create 12 personas with whom I could test my designs. After interviewing the personas, complete with first and last names and full-time jobs, I discovered that my designs decreased friction by 40%, and yielded an 83% preference in visual aesthetic.
Design
Design
During my internship, a new brand was being implemented. I created prototypes rapidly in Figma to quickly iterate on a design direction, and align with the direction of the new visual identity.
During my internship, a new brand was being implemented. I created prototypes rapidly in Figma to quickly iterate on a design direction, and align with the direction of the new visual identity.
