About
About
Pikwon is a social media platform designed and developed by a stealth startup in Newport Beach, California. As a product design intern, I was assigned to the onboarding interface re-design that began in May 2024. I worked alongside engineering, product, and creative managers to implement my designs.
Pikwon is a social media platform designed and developed by a stealth startup in Newport Beach, California. As a product design intern, I was assigned to the onboarding interface re-design that began in May 2024. I worked alongside engineering, product, and creative managers to implement my designs.
Disciplines
Disciplines
Product design
Product design
May 2024 — Aug 2024
May 2024 — Aug 2024
The Problem
The Problem
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
The Solution
The Solution
Develop an app that allows users interact with one another, as was originally intended by the advent of social media, without leaving you with the FOMO of mainstream platforms.
Develop an app that allows users interact with one another, as was originally intended by the advent of social media, without leaving you with the FOMO of mainstream platforms.
Approach
Approach
Pikwon is a social picking app that allows users to engage with each other more deeply than on traditional social platforms. The issue was in the limiting and unclear design of the onboarding interface. Their concern was that it was turning away users. I was tasked with re-designing this core feature as a means of increasing user retention.
Pikwon is a social picking app that allows users to engage with each other more deeply than on traditional social platforms. The issue was in the limiting and unclear design of the onboarding interface. Their concern was that it was turning away users. I was tasked with re-designing this core feature as a means of increasing user retention.
Development
Development
I spent time learning from mentors and my creative director how to consider our users through each stage of the design process. I used this flow to run through the onboarding process repeatedly, identifying pain-points and discovering how our journey could be improved.
I spent time learning from mentors and my creative director how to consider our users through each stage of the design process. I used this flow to run through the onboarding process repeatedly, identifying pain-points and discovering how our journey could be improved.
Piks
Piks
The app's experience is centered around the idea of picking. Posts, or "piks" gives users two options to choose from, leading to a more personal interaction between two people. We wanted to mirror this functionality everywhere we could, including the landing page pictured above, and the onboarding experience.
The app's experience is centered around the idea of picking. Posts, or "piks" gives users two options to choose from, leading to a more personal interaction between two people. We wanted to mirror this functionality everywhere we could, including the landing page pictured above, and the onboarding experience.
As our confidence grew, we created an environment for both user journeys by assigning the sign-up journey to dark mode, and the sign-in journey to light mode.
As our confidence grew, we created an environment for both user journeys by assigning the sign-up journey to dark mode, and the sign-in journey to light mode.
Design
Design
During my internship, a new brand was being implemented. By thoughtfully accounting for every instance of an initial user-flow, I was able to identify unique ways to call back to the all new visual identity and greet users in delightful ways that were not present in the existing interface. The goal was to greet users with delightful interactions that would teach them how to use the app and carry them through the onboarding flow.
During my internship, a new brand was being implemented. By thoughtfully accounting for every instance of an initial user-flow, I was able to identify unique ways to call back to the all new visual identity and greet users in delightful ways that were not present in the existing interface. The goal was to greet users with delightful interactions that would teach them how to use the app and carry them through the onboarding flow.
