Pikwon
About
Pikwon is the simple social picking app that fosters genuine interaction between people. I redesigned the onboarding flow under the direction of product, engineering, and creative managers.
Pikwon is the simple social picking app that fosters genuine interaction between people. I redesigned the onboarding flow under the direction of product, engineering, and creative managers.
Role
Product Design
Product Design
Year
2024
2024
Challenge
Reduce onboarding friction with a new sign up/log in flow for an all new social app.
Reduce onboarding friction with a new sign up/log in flow for an all new social app.
Credits
Chris Garvin, Software Developer
Charles Riccardi, Senior Designer
Austin Ranson, Creative Director
Chris Garvin, Software Developer
Charles Riccardi, Senior Designer
Austin Ranson, Creative Director
Impact
In testing I was able to reduce onboarding friction by 35%, with 83% of users preferring the visual direction of the new UI to the old.
In testing I was able to reduce onboarding friction by 35%, with 83% of users preferring the visual direction of the new UI to the old.
The Problem
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
Mainstream social media leaves people wishing they could live someone else's life without allowing them to meaningfully interact with one another.
The Solution
An app that allows users interact with one another without leaving you with the FOMO of mainstream platforms (as was originally intended by the advent of social media).
An app that allows users interact with one another without leaving you with the FOMO of mainstream platforms (as was originally intended by the advent of social media).
Piks
The app's experience is centered around the idea of picking. Posts, or "piks," give users two options to choose from, leading to a more personal interaction between two people.
The app's experience is centered around the idea of picking. Posts, or "piks," give users two options to choose from, leading to a more personal interaction between two people.
Approach
Decrease onboarding friction via a new sign up/sign in flow that aligned with new brand system. I started by expanding the existing flow outside of the modal pictured below.
Decrease onboarding friction via a new sign up/sign in flow that aligned with new brand system. I started by expanding the existing flow outside of the modal pictured below.
Development
With limited access to users, I created personas on Claude complete with names, jobs, locations, and more, and tested my UI designs to quickly validate assumptions.
With limited access to users, I created personas on Claude complete with names, jobs, locations, and more, and tested my UI designs to quickly validate assumptions.
Image: User Flow
Image: User Flow
Image: Mobile Change Password (Light)
Image: Mobile Change Password (Light)
Image: Mobile Sign Up (Dark)
Image: Mobile Sign Up (Dark)