About
About
The Crowell+ Digital Marketing Group is a student-run marketing agency at Biola University, formerly known as Crowell+ Digital Media Group. Our mission is to make creativity accessible to all.
The Crowell+ Digital Marketing Group is a student-run marketing agency at Biola University, formerly known as Crowell+ Digital Media Group. Our mission is to make creativity accessible to all.
Founder
Founder
Sept 2024 — Present
Sept 2024 — Present
A Two-Fold Problem
A Two-Fold Problem
The creative and driven community of Biola University lacked marketing and creative support to reach the markets of the ventures they pursue in addition to their academic work. We also realized many did not have the time to become educated in various creative or marketing disciplines.
The creative and driven community of Biola University lacked marketing and creative support to reach the markets of the ventures they pursue in addition to their academic work. We also realized many did not have the time to become educated in various creative or marketing disciplines.
Requires a Two-Fold Solution
Requires a Two-Fold Solution
An accessible and high-quality marketing and creative partner who provides design, marketing strategy, analytics, and content creation services, AND who act as a resource for creative education, to make creativity accessible to everyone our community. Here is my monthly update to the college administration:
An accessible and high-quality marketing and creative partner who provides design, marketing strategy, analytics, and content creation services, AND who act as a resource for creative education, to make creativity accessible to everyone our community. Here is my monthly update to the college administration:
The Model
The Model
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. I manage multiple programs and partnerships to bring creative education to everyone at my university. This includes a partnership with the Digital Media Institute of America (DMI), and the new Learning Labs lecture series to educate our campus via talented guest speakers.
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. I manage multiple programs and partnerships to bring creative education to everyone at my university. This includes a partnership with the Digital Media Institute of America (DMI), and the new Learning Labs lecture series to educate our campus via talented guest speakers.
Make Creativity Accessible to All
Make Creativity Accessible to All
Make Creativity Accessible to All
Organization
Organization
The Crowell+ Digital Marketing Group is advised by Dr. Rachel Bodell, Professor of Marketing at Biola University. I founded it with 2 other business students under her mentorship. I created and proposed client intake and organizational structures to ensure scalability.
Crowell+ partners with classes in the School of Business to staff various accounts and provide real world experience for other students, before offering part-time internships to the best students at the end of each semester.
The Crowell+ Digital Marketing Group is advised by Dr. Rachel Bodell, Professor of Marketing at Biola University. I founded it with 2 other business students under her mentorship. I created and proposed client intake and organizational structures to ensure scalability.
Crowell+ partners with classes in the School of Business to staff various accounts and provide real world experience for other students, before offering part-time internships to the best students at the end of each semester.
Client Samples
Client Samples
In our first year, we scaled to 10 client accounts. At one point, our university even opened an account with us, and we were able to drive a 50% increase in conversions for their graduate level applications!
In our first year, we scaled to 10 client accounts. At one point, our university even opened an account with us, and we were able to drive a 50% increase in conversions for their graduate level applications!
