About
About
The Crowell+ Digital Media Group is a student-run marketing agency at Biola University.
The Crowell+ Digital Media Group is a student-run marketing agency at Biola University.
Disciplines
Disciplines
Founding Design Director
Founding Design Director
2024
2024
A Two-Fold Problem
A Two-Fold Problem
Firstly, the ambitious, creative, and driven community of Biola University lacks the marketing and creative support to reach the markets of their business and brand ventures they pursued in addition to their academic work. Secondly, many did not have the time or space to become educated in various marketing or creative disciplines.
Firstly, the ambitious, creative, and driven community of Biola University lacks the marketing and creative support to reach the markets of their business and brand ventures they pursued in addition to their academic work. Secondly, many did not have the time or space to become educated in various marketing or creative disciplines.
Solution 01: The Partner
Solution 01: The Partner
An accessible and high-quality marketing and creative partner who provided marketing strategy development, analytics, brand design, and content strategy and production.
An accessible and high-quality marketing and creative partner who provided marketing strategy development, analytics, brand design, and content strategy and production.
Solution 02: The Empowerer
Solution 02: The Empowerer
A source of knowledge for community members, who are unable to obtain a formal degree, on how to excel in the disciplines of the services we Crowell+ provides, to empower staff, students, faculty, and alumni in the future. Pictured below is my monthly update to the administration of my university's Crowell School of Business in April 2025.
A source of knowledge for community members, who are unable to obtain a formal degree, on how to excel in the disciplines of the services we Crowell+ provides, to empower staff, students, faculty, and alumni in the future. Pictured below is my monthly update to the administration of my university's Crowell School of Business in April 2025.
The Model
The Model
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. Account managers operate on a project-basis to ensure that timeline, deliverables, and pricing all fit within the scope and need of our clients.
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. Account managers operate on a project-basis to ensure that timeline, deliverables, and pricing all fit within the scope and need of our clients.
DMI Partnership
DMI Partnership
To solve the second problem, Crowell+ has partnered with the Digital Media Institute to offer courses and certificates on the disciplines of marketing analytics, brand and web design, and content creation to Biola community members at a discounted rate. Pictured below is one OOH poster we plastered around campus to generate interest in our launch party.
To solve the second problem, Crowell+ has partnered with the Digital Media Institute to offer courses and certificates on the disciplines of marketing analytics, brand and web design, and content creation to Biola community members at a discounted rate. Pictured below is one OOH poster we plastered around campus to generate interest in our launch party.
Organization
Organization
The Crowell+ Digital Media Institute is directed by Dr. Rachel Bodell, Professor of Marketing at Biola University. I currently serve as Founding Design Director, and work directly with Brahms Mulyawan, our COO, and Violet Vanderkooi, our Founding Production Director.
To serve our clients, Crowell+ partners with classes in the Crowell School of Business to staff accounts and provide real world experience for other students, before offering part-time and unpaid internships to students at the end of each semester. Pictured below is our launch party with 30+ students, faculty, and staff.
The Crowell+ Digital Media Institute is directed by Dr. Rachel Bodell, Professor of Marketing at Biola University. I currently serve as Founding Design Director, and work directly with Brahms Mulyawan, our COO, and Violet Vanderkooi, our Founding Production Director.
To serve our clients, Crowell+ partners with classes in the Crowell School of Business to staff accounts and provide real world experience for other students, before offering part-time and unpaid internships to students at the end of each semester. Pictured below is our launch party with 30+ students, faculty, and staff.
Launch
Launch
After pitching our business idea to the dean of the business school and receiving the green light, we held a launch party and began targeting our market through OOH and digital campaigns and word-of-mouth advertising. Pictured below is the logo I designed.
After pitching our business idea to the dean of the business school and receiving the green light, we held a launch party and began targeting our market through OOH and digital campaigns and word-of-mouth advertising. Pictured below is the logo I designed.
