About
About
The Crowell+ Digital Marketing Group is a student-run marketing agency at Biola University, formerly known as Crowell+ Digital Media Group. Our mission is to make creativity accessible to all.
The Crowell+ Digital Marketing Group is a student-run marketing agency at Biola University, formerly known as Crowell+ Digital Media Group. Our mission is to make creativity accessible to all.
Role
Role
Cofounder
Cofounder
Sept 2024 - Present
Sept 2024 - Present
A Two-Fold Problem
A Two-Fold Problem
The creative community at Biola University lacked marketing and creative support to be successful in the ventures they pursue in addition to their academic work. Many people also did not have the time to become educated in various creative or marketing skills.
The creative community at Biola University lacked marketing and creative support to be successful in the ventures they pursue in addition to their academic work. Many people also did not have the time to become educated in various creative or marketing skills.
Requires a Two-Fold Solution
Requires a Two-Fold Solution
An accessible and high-quality marketing and creative partner who provides marketing strategy, analytics, and content services, AND who act as a resource for creative education, to Make Creativity Accessible to All.
An accessible and high-quality marketing and creative partner who provides marketing strategy, analytics, and content services, AND who act as a resource for creative education, to Make Creativity Accessible to All.
The Model
The Model
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. I manage multiple programs and partnerships to bring creative education to everyone at my university. This includes a partnership with the Digital Media Institute of America (DMI), and the new Learning Labs initiative to educate our campus via talented guest speakers.
To solve the first problem, a traditional agency retainer model was employed for the purpose of accessible marketing within our university setting. I manage multiple programs and partnerships to bring creative education to everyone at my university. This includes a partnership with the Digital Media Institute of America (DMI), and the new Learning Labs initiative to educate our campus via talented guest speakers.
Make Creativity Accessible to All
Make Creativity Accessible to All
Make Creativity Accessible to All
Organization
Organization
The Crowell+ Digital Marketing Group is advised by Dr. Rachel Bodell, Professor of Marketing at Biola University. I founded it with 2 other business students under her mentorship. I created and proposed client intake and organizational structures to ensure scalability.
Crowell+ partners with classes in the School of Business to staff various accounts and provide real world experience for other students, before offering part-time internships to the best students at the end of each semester.
The Crowell+ Digital Marketing Group is advised by Dr. Rachel Bodell, Professor of Marketing at Biola University. I founded it with 2 other business students under her mentorship. I created and proposed client intake and organizational structures to ensure scalability.
Crowell+ partners with classes in the School of Business to staff various accounts and provide real world experience for other students, before offering part-time internships to the best students at the end of each semester.
Work Samples
Work Samples
In our first year, we scaled to 10 client accounts. At one point, our university even opened an account with us, and we were able to drive a 50% increase in conversions for their graduate level applications!
In our first year, we scaled to 10 client accounts. At one point, our university even opened an account with us, and we were able to drive a 50% increase in conversions for their graduate level applications!
