About
About
The FIAT 500e Giorgio Armani Collector's Edition is the latest limited edition release by FIAT, in collaboration with the iconic Italian fashion designer, Giorgio Armani.
The FIAT 500e Giorgio Armani Collector's Edition is the latest limited edition release by FIAT, in collaboration with the iconic Italian fashion designer, Giorgio Armani.
Product Design
2025
Approach
Approach
The entire retail flow at fiatlivestore.com was overhauled for this limited edition vehicle release. I collaborated with a product manager, my lead designer, and the lead engineer to ensure the total alignment of our output with the business goals of Carzato and Stellantis, and also with FIAT and Giorgio Armani in Italy. The goal? Make the vehicle wearable.
The entire retail flow at fiatlivestore.com was overhauled for this limited edition vehicle release. I collaborated with a product manager, my lead designer, and the lead engineer to ensure the total alignment of our output with the business goals of Carzato and Stellantis, and also with FIAT and Giorgio Armani in Italy. The goal? Make the vehicle wearable.
Research & Conceptualization
Research & Conceptualization
My research began by comparing the landing pages of Giorgio Armani's direct competitors: the likes of Louis Vuitton, Gucci, and others. My discovery? Big type, big product placement, and NO buttons. What better way to create exclusivity than to remove your primary CTA! Alright, I had officially landed on a design concept. But, how do you wear a car?
My research began by comparing the landing pages of Giorgio Armani's direct competitors: the likes of Louis Vuitton, Gucci, and others. My discovery? Big type, big product placement, and NO buttons. What better way to create exclusivity than to remove your primary CTA! Alright, I had officially landed on a design concept. But, how do you wear a car?
Don’t drive it. Wear it.
by
only 500 units left
Order today
Don’t drive it. Wear it.
by
only 500 units left
Order today
Don’t drive it. Wear it.
only 500 units left
Order today
Don’t drive it. Wear it.
only 500 units left
Order today
Additional Concepts
Additional Concepts
Because only 1 concept can ship, here are a couple iterations that we decided didn't answer the question of "How do you wear a car?" well enough.
Because only 1 concept can ship, here are a couple iterations that we decided didn't answer the question of "How do you wear a car?" well enough.
Retail Flow
Retail Flow
Okay, the landing page looked good, but we still needed to sell the car. Further scroll sections invite users into the exclusivity of wearing a vehicle (whatever that means), and the CTA leads to the retail flow that connects them with a dealership.
Okay, the landing page looked good, but we still needed to sell the car. Further scroll sections invite users into the exclusivity of wearing a vehicle (whatever that means), and the CTA leads to the retail flow that connects them with a dealership.
The fusion of two major icons
Special edition
Distinguished by a dedicated door sill and side plate
100% electric
Its boldness is seen from the inside out
Luxury design
Details designed and inspired by the Giorgio Armani logo and signature
In-vehicle entertainment
A dedicated splash touchscreen and six premium JBL® speakers
order now
The fusion of two major icons
Special edition
Distinguished by a dedicated door sill and side plate
100% electric
Its boldness is seen from the inside out
Luxury design
Details designed and inspired by the Giorgio Armani logo and signature
In-vehicle entertainment
A dedicated splash touchscreen and six premium JBL® speakers
order now
FIAT® 500e Giorgio Armani
Collector’s Edition
FIAT® 500e Giorgio Armani
Collector’s Edition
Model Information
Model Information
Your Color
Your Color
Your Model Name
Your Model Name
Dark Green
Dark Green
Giorgio Armani
Collector’s Edition
Giorgio Armani
Collector’s Edition
Tire Selection
Tire Selection
All Season Tires
All Season Tires
$X,XXX
$X,XXX
Summer Tires
Summer Tires
$X,XXX
$X,XXX
Pricing
Pricing
Vehicle Price
Vehicle Price
$32,500
$32,500
Destination Fee
Destination Fee
$1,595
$1,595
Your FIAT® 500e
Your FIAT® 500e
$34,095
$34,095
Continue
Continue
Component Playground
Component Playground (please view on desktop)
only 500 units left
Order today
Order today
1
Vehicle
1
Vehicle
only 500 units left
Order today
Order today
1
Vehicle
1
Vehicle
FIAT® 500e Giorgio Armani
Collector’s Edition
Model Information
Your Color
Your Model Name
Dark Green
Giorgio Armani
Collector’s Edition
Tire Selection
All Season Tires
$X,XXX
Summer Tires
$X,XXX
Pricing
Vehicle Price
$32,500
Destination Fee
$1,595
Your FIAT® 500e
$34,095
Continue
Don't Drive It, Wear It.
Don't Drive It, Wear It.
I had to find a unique way to bridge 2 distinct identity systems, from 2 distinct industries. Luckily, FIAT and Giorgio Armani are both known for their Italian heritage. The brand book I received from GA was written in Italian, but exclusivity transcends language.
I had to find a unique way to bridge 2 distinct identity systems, from 2 distinct industries. Luckily, FIAT and Giorgio Armani are both known for their Italian heritage. The brand book I received from GA was written in Italian, but exclusivity transcends language.
