About
About
Carzato's E-SHOP brings vehicle sales and in-person service together for Stellantis' iconic automotive brands and their consumers.
Carzato's E-SHOP brings vehicle sales and in-person service together for Stellantis' iconic automotive brands and their consumers.
Product Design
2025
Product Design
2025
Discovery
Discovery
Automotive consumers want the ability to interact more personally with big-ticket purchases prior to pulling the trigger. I learned that 69% of car buyers want more in-home buying.
Automotive consumers want the ability to interact more personally with big-ticket purchases prior to pulling the trigger. I learned that 69% of car buyers want more in-home buying.
Research & Conceptualization
Research & Conceptualization
Quantitative research revealed a number of opportunities and ways in which we could solve this problem. Personalized buying experiences lead to a 25% increase in sales. How might we allow car buyers to save their deals and increase a dealership's ability to close a sale?
Quantitative research revealed a number of opportunities and ways in which we could solve this problem. Personalized buying experiences lead to a 25% increase in sales. How might we allow car buyers to save their deals and increase a dealership's ability to close a sale?
Not ready?
Bookmark for later
Not ready?
Bookmark for later
Not ready?
Bookmark for later
Are you sure you want to exit?
Are you sure you want to exit?
Are you sure you want to exit?
If yes, E-SHOP will save your progress automatically. Please enter your contact information and any notes you want to remember about the vehicle.
If yes, E-SHOP will save your progress automatically. Please enter your contact information and any notes you want to remember about the vehicle.
If yes, E-SHOP will save your progress automatically. Please enter your contact information and any notes you want to remember about the vehicle.
Name
Name
Name
Enter your name
Enter your name
Enter your name
Email Address
Email Address
Email Address
i.e youremail@email.com
i.e youremail@email.com
i.e youremail@email.com
Notes (Optional)
Notes (Optional)
Notes (Optional)
Add notes here...
Add notes here...
Add notes here...
Yes, I want to exit now
Yes, I want to exit now
Yes, I want to exit now
No thanks, I’ll continue my deal
No thanks, I’ll continue my deal
No thanks, I’ll continue my deal
Ideation
Ideation
Email a user when they exit a dealership's lead submission form. Include vehicle info, a progress indicator, and a CTA to continue the deal so they don't have to start over.
Email a user when they exit a dealership's lead submission form. Include vehicle info, a progress indicator, and a CTA to continue the deal so they don't have to start over.
2025 Grand Cherokee Altitude 4X4
2025 Grand Cherokee Altitude 4X4
2025 Grand Cherokee Altitude 4X4
MSRP
MSRP
MSRP
$43,175
$43,175
$43,175
COLOR
COLOR
COLOR
Baltic Gray Metallic
Baltic Gray Metallic
Baltic Gray Metallic
HORSEPOWER
HORSEPOWER
HORSEPOWER
293
293
293
DRIVE
DRIVE
DRIVE
4x2
4x2
4x2
SEATING
SEATING
SEATING
6
6
6
PAYMENT
PAYMENT
PAYMENT
Finance
Finance
Finance
DRIVETRAIN
DRIVETRAIN
DRIVETRAIN
FWD
FWD
FWD
MOTOR
MOTOR
MOTOR
ICE
ICE
ICE
MPG
MPG
MPG
22 City / 29 Hwy
22 City / 29 Hwy
22 City / 29 Hwy
PROGRESS TO COMPLETION (3/5)
PROGRESS TO COMPLETION (3/5)
PROGRESS TO COMPLETION (3/5)
CONTINUE DEAL
CONTINUE DEAL
CONTINUE DEAL
User Experience
User Experience
The experience quickly expanded beyond the simple email. Competitor benchmarks revealed that Bookmarking features lead to a 30% increase in conversions, so a dashboard was designed to act as a hub for multiple saved deals.
The experience quickly expanded beyond the simple email. Competitor benchmarks revealed that Bookmarking features lead to a 30% increase in conversions, so a dashboard was designed to act as a hub for multiple saved deals.
2024
2023
Grand Cherokee
MSRP
$43,175
2024
2023
Grand Cherokee 4XE
MSRP
$43,175
2024
2023
Wrangler
MSRP
$43,175
2024
2023
Grand Cherokee
MSRP
$43,175
2024
2023
Grand Cherokee 4XE
MSRP
$43,175
2024
2023
Wrangler
MSRP
$43,175
2024 Grand Cherokee Laredo x 4X2
Dealer name here
Dealer name here
MSRP
$43,175
DEALER PRICE
$42,175
4 mi. away
IN STOCK
VIN # 19028189011290
Shop
Reserve
Dashboard Interface
Dashboard Interface
The dashboard itself needs to be simple, and allow for quick and easy interaction. We started with notes functionality, and later expanded to vehicle comparison within this dashboard, addressing the need for more personalized buying experiences.
The dashboard itself needs to be simple, and allow for quick and easy interaction. We started with notes functionality, and later expanded to vehicle comparison within this dashboard, addressing the need for more personalized buying experiences.
Deals saved at Dealer Name
Deals saved at Dealer Name
2025 Grand Cherokee Altitude 4X4
2025 Grand Cherokee Altitude 4X4
2025 Grand Cherokee Altitude 4X4
MSRP
MSRP
MSRP
$43,175
$43,175
$43,175
COLOR
COLOR
COLOR
Baltic Gray Metallic
Baltic Gray Metallic
Baltic Gray Metallic
HORSEPOWER
HORSEPOWER
HORSEPOWER
293
293
293
DRIVE
DRIVE
DRIVE
4x2
4x2
4x2
SEATING
SEATING
SEATING
6
6
6
PAYMENT
PAYMENT
PAYMENT
Finance
Finance
Finance
DRIVETRAIN
DRIVETRAIN
DRIVETRAIN
FWD
FWD
FWD
MOTOR
MOTOR
MOTOR
ICE
ICE
ICE
MPG
MPG
MPG
22 City / 29 Hwy
22 City / 29 Hwy
22 City / 29 Hwy
PROGRESS TO COMPLETION (3/5)
PROGRESS TO COMPLETION (3/5)
PROGRESS TO COMPLETION (3/5)
CONTINUE DEAL
CONTINUE DEAL
CONTINUE DEAL
Notes (Optional)
Notes (Optional)
Notes (Optional)
Add notes here...
Add notes here...
Add notes here...
My Trade-In
My Trade-In
My Trade-In
Vehicle
Vehicle
Vehicle
Style
Style
Style
Mileage
Mileage
Mileage
Mileage Adjustment
Mileage Adjustment
Mileage Adjustment
Regional Adjustment
Regional Adjustment
Regional Adjustment
Jeep Wrangler
Jeep Wrangler
Jeep Wrangler
Sport S
Sport S
Sport S
24,000
24,000
24,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
START A NEW DEAL
START A NEW DEAL
START A NEW DEAL
SCHEDULE A TEST DRIVE
SCHEDULE A TEST DRIVE
SCHEDULE A TEST DRIVE
Component Hover Playground
Component Hover Playground
The component playground for this case study is coming soon :).
The component playground for this case study is coming soon :).
Side-by-Side Vehicle Comparison
Side-by-Side Vehicle Comparison
E-SHOP now allows you to compare multiple vehicles side-by-side to create an even more personalized shopping experience.
E-SHOP now allows you to compare multiple vehicles side-by-side to create an even more personalized shopping experience.
Vehicle 1
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle 2
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle
Comparison
(Max 2)
VEHICLE
COLOR
VIN
MSRP
HORSEPOWER
DRIVE
SEATING
PAYMENT
DRIVETRAIN
MOTOR
MPG
NOTES
Vehicle 1
2025 Jeep Grand Cherokee Altitude 4x4
Baltic Gray Metallic
XXXXXXXXXXX
$43,175
293
4x2
6
Finance
FWD
ICE
22 City / 29 Hwy
Enough seating for kids, small boot for gear
Vehicle 2
2025 Jeep Grand Cherokee Altitude 4x4
Baltic Gray Metallic
XXXXXXXXXXX
$43,175
293
4x2
6
Finance
FWD
ICE
22 City / 29 Hwy
Enough seating for kids, small boot for gear
Vehicle 1
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle 2
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle
Comparison
(Max 2)
VEHICLE
COLOR
VIN
MSRP
HORSEPOWER
DRIVE
SEATING
PAYMENT
DRIVETRAIN
MOTOR
MPG
NOTES
Vehicle 1
2025 Jeep Grand Cherokee Altitude 4x4
Baltic Gray Metallic
XXXXXXXXXXX
$43,175
293
4x2
6
Finance
FWD
ICE
22 City / 29 Hwy
Enough seating for kids, small boot for gear
Vehicle 2
2025 Jeep Grand Cherokee Altitude 4x4
Baltic Gray Metallic
XXXXXXXXXXX
$43,175
293
4x2
6
Finance
FWD
ICE
22 City / 29 Hwy
Enough seating for kids, small boot for gear
Add Vehicle
Add Vehicle
Add Vehicle
My Trade-In
My Trade-In
My Trade-In
Vehicle
Vehicle
Vehicle
Style
Style
Style
Mileage
Mileage
Mileage
Mileage Adjustment
Mileage Adjustment
Mileage Adjustment
Regional Adjustment
Regional Adjustment
Regional Adjustment
Grand Cherokee
Grand Cherokee
Grand Cherokee
Altitude 4X4
Altitude 4X4
Altitude 4X4
11,000
11,000
11,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
Vehicle 1
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle 2
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle 1
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Vehicle 2
2025 Grand Cherokee Altitude 4X4
MSRP
$43,175
COLOR
Baltic Gray Metallic
HORSEPOWER
293
DRIVE
4x2
SEATING
6
PAYMENT
Finance
DRIVETRAIN
FWD
MOTOR
ICE
MPG
22 City / 29 Hwy
NOTES (Max 80 characters)
Enough seats for kids, small boot for gear
Contact Verification for Dealers
Contact Verification for Dealers
One complaint we continued to receive from dealers regarded fake contact information resulting in cold leads. Contact Verification was added in addition to Deal Bookmarking to ensure sales reps could focus on the leads that would generate a sale.
One complaint we continued to receive from dealers regarded fake contact information resulting in cold leads. Contact Verification was added in addition to Deal Bookmarking to ensure sales reps could focus on the leads that would generate a sale.
Please verify your email
Please verify your email
We sent a 4-digit code to example@example.com
We sent a 4-digit code to example@example.com
0000
0000
Try again in (00:29)
Try again in (00:29)
verify
verify
Please verify your email
We sent a 4-digit code to test@test.com
0000
Try again in (00:29)
verify
More Coming Soon :)
More Coming Soon :)
I am in the process of building this case study out. Thank you for having patience. If you are curious to see what else I did at Carzato, click here, or click next to see some other design work of mine.
I am in the process of building this case study out. Thank you for having patience. If you are curious to see what else I did at Carzato, click here, or click next to see some other design work of mine.