Ethan Arredondo

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About

The Orris Museum for Contemporary Art (OMOCA), is a fine art institution located in San Francisco. It is the first museum for Real Art, acting as a bridge for art and technology. This project brief called for a web experience and visual identity.

UI/UX & Branding

2024

Approach

This museum needed a digital presence and visual identity that would evoke the same emotions viewers feel when viewing the art in its gallery spaces. What stuck out to me is this institution's definition of Real Art.

Component Hover Playground

Component Hover Playground (please view on desktop)

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Skin Index

Skin Index by Léa Anzu will be on display from October 1, 2025 to February 1, 2026 in Real Space 05

Skin Index

Skin Index by Léa Anzu will be on display from October 1, 2025 to February 1, 2026 in Real Space 05

Skin Index

Skin Index by Léa Anzu will be on display from October 1, 2025 to February 1, 2026 in Real Space 05

Tue

May 2025

Real Lecture by Memo Akten

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

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Real Lecture by Memo Akten

6 May 2025

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

Reserve tickets

Real Lecture by Memo Akten

6 May 2025

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

Reserve tickets

Research & Development

I established an information hierarchy based on the museum's strategy, writing user flows and a site map, and cataloging the content of competing websites such as OCMA and The Broad in Los Angeles, CA.

User Interface Design

OMOCA requires a user interface as objective as the art they display in their gallery spaces, and an experience that invites artists and users alike into creating and curating Real Art.

Memo Akten

6 May 2025

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

Reserve tickets

Memo Akten

6 May 2025

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

Reserve tickets

Memo Akten

6 May 2025

Real Space 03

Real Artist Memo Akten gives you a peak into the inspiration behind his contribution to the 2024 Biennale, Boundaries.

Reserve tickets

Naming & Logo Conceptualization

The museum is named after the Orris root, known for its complexity. The logo is 3x the length of the O in OMOCA, reflecting the objectivity of Real Art as defined by the institution. It is also a container for a dynamic identity system.

Real Black

#01070E

Real Grey

#E2E2E4

Blue Light

#0066FF

Real White

#F9F9FB

Real White was chosen to represent OMOCA, with the rest of the primary color palette following the same Real Art nomenclature. Blue Light was named after the light emitted by display technology, a reflection of the new media art displayed in OMOCA's galleries.